A little bit about me


In a few short words

I am a huge fan of a challenge. Fortunately, this is a great asset to have in my line of work as a Digital Product Designer / User Experience Consultant.

My experience has taught me that there are many hurdles to overcome when assisting businesses with improving their digital products.

These range from the education of user experience design and the value it can bring to a business. The importance of insightful, actionable research. user testing, customer understanding and iteration on a concept. Business alignment & product strategy. Often a shared understanding for the current device market is valuable and let's not forget the importance of data analysis for key revenue drivers and metrics.

One item that consistently rises to the surface as key to the success of the process is communication.

Communication can bring success to any digital product design.  It's something I aspire to continue to improve through my work. My personal secret is found in continued learning and grounding in my own health and wellbeing. This has consistently impacted the quality of my work and the outputs I'm able to deliver for the businesses I'm fortunate to work with.


My Skill Set

• Digital Product Design
• User Research
• User Interface Design
• User Interaction Design

• Usability Testing
• Business Strategy
• Stakeholder Management
• Delivery Management
• User Experience Mentorship



Who do I work with?

I'm an independent user experience design consultant contracting in London working with companies of all shapes and sizes. Large businesses included in the FTSE 100 through to smaller agiler tech-focused startups.

Contracting has provided a wealth of experience across a number of different sectors; media & entertainment, telecommunications, leisure & hotels, health & fitness, marketing, finance, and education.


Why do I contract?

I’m incredibly grateful to be part of such an exciting, ever-changing and developing technological space which is currently taking place globally.

The opportunities contracting provides is always exciting and is constantly equipping me with insights into different business models, structures and internal approaches to product development.

Each new role brings the challenge of learning quickly and understanding the unique challenges each business faces and the exciting opportunities to see how best to assist business owners with improving their digital products from their unique user bases.



What do I love about being a product designer?

I’m constantly meeting different people from all walks of life, from the people I’m working within day to day in the product teams and businesses I’m invited in to help, to the individuals I’m running usability testing sessions with.

This role has provided the opportunity to run user research sessions on both sides of the Atlantic, providing an exciting perspective on varying different products and their unique user groups. I genuinely thrive on the challenge of learning different digital products fast and strategically working with businesses to understand how to empower them to better serve their customers.  

Where does inspiration come from?

This obviously comes from everywhere, but when it comes down to the industry you can’t help be drawn back time and again to silicon valley, it’s where the biggest and best tech companies sit, it’s where it all began after all and it continues to innovate and fortunately for me, it’s a sector of industry that is always sharing its progress, learnings, developments and internal business insights with strategy, product development, data analysis, A/B testing, design process, usability, development methodologies etc.


What's important to me?

There’s one thing that continues to rise above and beyond everything else and from experience I’m fairly happy and very fortunate that I’m able to maintain it as a priority, although I guess it remains that way because I have learned just how important it truly is. And it's something which I have no doubt will continue to be a lifelong journey for me, one of discovery, learning and continued experimenting... with anything and everything that could have a positive impact on my personal wellbeing, health, and wellness.

I truly believe that the future of healthcare is one where we all take a little bit more responsibility for our own health. It’s truly hard work, a tough challenge to encourage those that haven’t experienced the benefit, but…. just like user experience design, its one which I believe is 100% worth the effort and will constantly provide a return on its investment by rewarding you for your efforts.


Where have I studied?

Studied at Art & Design School in Banbury North Oxfordshire

Followed by BA(Hons) Advertising & Design at
Buckinghamshire Chilterns University College

Few years in the Creative Advertising & Marketing Industry before moving into full time consultancy work as a user experience contractor working across sectors in digital product design


How I help my clients

Over the last 14 years I've moved from the world of creative advertising & marketing through to user experience consultancy & digital product design.

Over that time I've been fortunate enough to work across many different sectors, covering a huge range of different organisations, which has provided opportunities to collaborate with some of the worlds finest brands. 

I hate to name drop, but some people like that kinda thing... so here's just a couple: Rolls-Royce, Barclays, Bloomberg, Investec, The App Business, OgvilyOne Worldwide, The Engine Group, Partners Andrews Aldridge, Dare, BBH & ThreeUK.

Are you looking to improve your business's digital offerings?

Share your company's biggest challenge, frustration or problem with improving your digital product's user experience 

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